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You know when you search for something on the internet? After you hit the enter button the search engine presents you with a list of web pages that (hopefully) match your search query. That list of pages is known as "SERPs", which is an acronym for "Search Engine Results Pages".
Search engines (let's be honest, we mean Google) try their best to find the information you're looking for by scanning their database of websites for content that matches your search. Then they give each page a score from 1 to however many results are available. The web page with the highest score gets ranked as number one and is shown first (below the adverts) in the SERPs.
There are hundreds of bits of information about your website that the search engines use to work out the best match for each search. One of those bits of information is - obviously - your content. Is it well-written, appropriate and helpful to the searcher? If it is, then your page will get a higher score and therefore show higher in the SERPs.
The aim of your website is to get as many views as possible, especially if it's a business website, so as a business owner it's your responsibility to generate as many viewers (a.k.a. traffic) to your website as possible. That way, you have the opportunity to sell more of your products or services. Which is what you want, isn't it?
Now don't get me wrong, updating the content on its own won't get you to the first page of Google's SERPs; that takes a lot of work addressing any issues your website may have, such as speed, whether or not other websites link to your content, how long your website has been online and lots more. But addressing the content is a great start because useful content gets found and linked to and referenced and quoted and popular. This improves your page's ranking, so it appears further up in the SERPS. It's literally a virtuous circle when you get it right.
So, when was the last time you updated your website? If it's more than a month ago, you need to add some content now.
Or you could ask us to do it for you :) Get in touch to find out more.
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